It is Group 2's cover design week again, and here are my original designs for the grocery feature (a comparison of 7 different Columbia grocery stores explaining each store's strengths and weaknesses and where to get the best deals.) I agree that the designs don't necessarily speak "grocery," but I really like how graphic they are. Plus, they make me hungry for spinach and lemons. Spinach and lemons?! Design really is more powerful than I thought.
Sarah noted that their simplicity is reminiscent of the London-based grocery store "Waitrose." She was so right on. And now I want to work for them as a designer. Like, really bad. I mean, just LOOK AT THOSE HONEY JARS!
Their ads (like the egg one below) are clever without being obnoxious. Love.
I have done some preliminary redesigns on my grocery cover. I tried to maintain the original design's starkness and modernity, but focused more on the grocery aspect of the feature, rather than on the food itself.
So these pretty much stayed true to the original idea. Then somehow this (design below) appeared on my Indesign page late last night. I think it is far too busy for a consumer-based community magazine, but like it regardless.